+91 9440070298 info@zassetz.com Bodakdev, Ahmedabad, Gujarat
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About Zassetz

We are more than a grocery marketplace — we are a movement to bring fresher, healthier food choices to every household in Ahmedabad and beyond.

Fresh Market
Farm
Harvest
Our Story

From a Simple Idea to Gujarat's Trusted Grocery Partner

Zassetz was born from a genuine desire to solve a real problem: bringing truly fresh, certified produce to the residents of Ahmedabad without the compromises typically associated with mass-market grocery chains. Founded by a passionate team of food enthusiasts and supply chain experts, Zassetz set up its roots in the vibrant commercial hub of Bodakdev, Ahmedabad.

We recognized that most grocery shoppers were frustrated by products that sat in cold storage for weeks or traveled thousands of kilometers before landing on store shelves. We decided to do things differently — build direct relationships with farmers, create efficient cold chains, and offer transparency throughout the journey from farm to your table.

"Our commitment is simple: if we wouldn't eat it ourselves, we won't sell it. Every product in the Zassetz portfolio has been personally vetted by our team for quality, freshness and safety."

Today, Zassetz is proud to serve thousands of households, restaurants, caterers and institutions across Ahmedabad and the broader Gujarat region. Our product portfolio spans fresh vegetables, fruits, grains, dairy, spices, packaged foods and beverages — all curated for quality and backed by our freshness guarantee.

What Drives Us

Our Mission, Vision & Promise

Every decision at Zassetz is guided by our core mission, a clear long-term vision and unwavering commitment to our customers.

Our Mission

To revolutionize the grocery experience in Gujarat by connecting ethical farmers directly with health-conscious consumers, ensuring every product is fresh, safe and fairly priced. We are committed to making nutritious food accessible to every household and business — large or small — through a transparent, technology-driven marketplace that values integrity at every step.

Our Vision

To become India's most trusted regional grocery marketplace by 2030 — known not just for our product quality, but for our positive impact on farming communities, environmental sustainability and consumer health outcomes. We envision a future where every meal served in Gujarat is made from ingredients that are traceable, fresh and grown with care for people and planet.

Our Promise

Every product you see on Zassetz comes with our freshness guarantee. We promise transparency in sourcing, honesty in labeling and prompt resolution of any concerns. If you are ever unsatisfied with a Zassetz product or service, we will make it right — no questions asked. Our customers' trust is the foundation of everything we do, and we take that responsibility seriously.

Core Values

The Principles We Live By

Our values aren't just words on a wall — they guide every sourcing decision, every customer interaction and every business choice we make at Zassetz.

Uncompromising Quality

We never compromise on quality. Every product is tested, inspected and certified before it reaches our customers. We accept nothing less than the best for your family.

Environmental Sustainability

From eco-friendly packaging to reducing food miles by sourcing locally, Zassetz actively works to minimize its environmental footprint at every step.

Farmer Empowerment

We believe farmers deserve fair compensation and recognition. Our direct sourcing model ensures our farming partners earn better while we eliminate exploitative middlemen from the chain.

Transparency & Trust

Complete transparency in sourcing, pricing and practices. You will always know where your food comes from, how it was grown, and exactly what you're paying for.

Customer First Always

Every system, process and decision at Zassetz is built with the customer experience at its center. Your satisfaction is our greatest achievement.

Innovation & Growth

We continuously invest in better logistics, smarter technology and innovative practices to improve the quality, speed and reliability of our service delivery.

500+
Products Available
5,000+
Happy Customers
120+
Farm Partners
25+
Cities Served
10K+
Orders Delivered
Meet the Team

The People Behind Zassetz

Our dedicated team of passionate professionals works tirelessly to ensure you receive the freshest, finest grocery products every single day.

Founder

Arjun Mehta

Founder & CEO

A visionary entrepreneur with 15+ years in FMCG and supply chain, Arjun founded Zassetz to bridge the gap between farms and consumers in Gujarat.

COO

Sneha Patel

Chief Operations Officer

Sneha oversees all logistics and quality operations at Zassetz. Her background in supply chain optimization ensures our freshness standards are never compromised.

Head of Sourcing

Vikram Shah

Head of Sourcing

Vikram has spent a decade building relationships with farmers across Gujarat and Rajasthan. He personally vets every farm partner that joins the Zassetz network.

Customer Success

Kavya Desai

Customer Success Manager

Kavya leads our customer support team with empathy and efficiency. She ensures every customer interaction with Zassetz is positive and every concern is resolved promptly.

Our Journey

The Zassetz Story So Far

From humble beginnings to Gujarat's trusted grocery marketplace — here is how our journey unfolded.

2018

The Idea is Born

Frustrated by the lack of quality fresh produce in Ahmedabad's retail landscape, Arjun Mehta began researching a better model for grocery distribution and sourcing in Gujarat.

2019

First Farm Partnership

Zassetz partnered with its first 10 farming families in Mehsana and Anand districts, establishing direct supply chains for fresh vegetables and dairy products into Ahmedabad.

2020

Shop Established at Bodakdev

Our flagship store opened at Horizon Trade Center, Bodakdev, giving customers a physical touchpoint to experience the Zassetz quality promise firsthand.

2021

Online Presence & Enquiry Platform

Launch of the Zassetz digital platform allowing customers and businesses to browse products and submit enquiries online, dramatically expanding our reach across Ahmedabad.

2024

5,000+ Customers Milestone

Zassetz crossed 5,000 happy customers and expanded its product range to 500+ SKUs, cementing its position as one of Gujarat's most trusted fresh grocery marketplaces.